J. Randy Taraborrelli is a real guilty pleasure of mine. His biographies seem meticulously researched and are very thorough. There is often a slight tension between his fan worship of his subjects and his need to get as much scandal as he can on them and this tension I enjoy. He tells a story well and I’ve yet to read anything by him which has been approved by his subject- his work tends to be “unauthorised”. He is best known for really changing the public perception of Diana Ross from Motown sweetheart to the Ultimate Diva in his “Call Her Miss Ross” (1989), my favourite of his books although I have enjoyed others on Madonna and Michael Jackson and have a so-far unread one on Elizabeth Taylor on my bookshelves. He also has an interest in powerful American families such as The Kennedys and The Hiltons. The family aspect is also very strong in this book as in the process of “becoming Beyoncé”, the Knowles family were extremely involved.
His works generally focus on larger-than-life characters, those who were no strangers to scandal thus producing a lot of copy Taraborrelli could pore over but here there has to be a slightly different emphasis, as scandal on Beyonce Knowles herself is decidedly limited. What we have instead is the just as fascinating question of how a little girl who participated in talent contests and pageant shows became one of the most celebrated and influential women on the planet. Well, the answer to that, you may be disappointed to know is through sheer determination and hard work. Going from a child in an all- girl musical review, to unsuccessful singing act Girls’ Tyme (which brought family members and investors close to bankruptcy), to stardom with Destiny’s Child, a solo career, marriage to one of the most successful all-time rappers, Jay-Z, to motherhood were all achieved by extraordinary single-minded dedication which meant that there has been really little life outside of the business in her attainment of her goals.
Subtitling this “The Untold Story” might get readers searching for juicy titbits but the perennially image conscious and brand aware Beyonce has rarely ever let her guard down long enough for scandal to occur. Her father, however, is a different matter and Mathew Knowles certainly comes under the microscope. As single-minded as his daughter in pursuance of fame, he gave up a profitable job and sunk a small fortune into drilling the group of young girls, shedding those along the way who couldn’t toe the line, there were extra-marital dalliances and the central event in the book comes from 2009 when Beyonce blows the whole thing apart by having her father audited for potential mismanagement of funds. Another incident which generated much media attention was the extraordinary situation in a lift where her sister attacked Beyonce’s husband behind closed doors and all parties emerged as if nothing had happened. Beyonce’s role in this was strangely detached which stimulated much speculation as to what was going on, the incident suggesting a metaphor for public image versus personal life but under analysis there’s not very much that can be actually deducted from this.
There seems little doubt that the development of a public image has caused difficulties for Beyonce’s own identity. This led to a creation of a dauntless confident alter-ego Sasha Fierce to hide the insecurities. Beyonce’s songs feature “independent women” and “survivors” and even though father Mathew was seen to be positioned at the centre of her existence the book gives attention to a group of very strong women who allowed Beyonce to become Beyonce, including early managers and her mother, Tina and sister Solange.
Compared to some of Taraborrelli’s subjects this is a much more low-key affair but I really enjoyed it. It’s impossible not to be swept up by such professional self-belief, determination and on-stage charisma.
Becoming Beyonce was published in 2015. I read the Pan paperback edition. Yes I know there should be an acute accent on Beyonce’s name, but the keyboard is not co-operating with that!
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