I have recently become aware of and pretty fascinated by independent UK publishers Joffe. They seem to be rewriting the rules of publishing and as a result are doing extremely well with 2.2 million books sold in 2019 from 116 books published in e-book editions with big plans to launch paperbacks this year. They develop a fan-base for their authors by drawing readers in with free and low-price offers. Proof this works is suggested by the latest title from one of their biggest authors Faith Martin (2 million books sold and rising) which is currently sitting atop the Bookseller monthly E-Book ranking with another of their authors (Joy Ellis) at number 4.
I picked up ten free titles recently on an excellent one-day offer many of which are debut crime novels. I’ve sung the company’s praises now all I have to do is read one of their books, which up to now I haven’t done. They have also purchased a number of backlist titles and relaunched them and this which was first published by Macmillan in 1995 has been revised by Joffe in 2019. It is the first of a series of four novels published by them featuring detective Mike Croft.
Set in a small town about 15 miles from Norwich, it opens with a dream sequence (which is not my favourite way to open a novel and there are actually quite a few dreams in this) but then settles into introducing Cassie returning with her husband and friends for a break in a place that 20 years before as a child she’d visit frequently to stay with an aunt. This ended abruptly when her cousin disappeared from a wooded passage known as The Greenway. Cassie returns to deal with demons from the time and when another child disappears under similar circumstances we have a case for recent arrival Mike Croft.
The tension is especially well cranked up at the beginning but that dissipates somewhat once we get into the police procedural aspect. The rural location has a history of supernatural legend which Adams touches on nicely from time to time and I particularly enjoyed the relationship between Croft and Tynan, the retired detective from the earlier case. I hope that this is something developed in the future novels. I found this a satisfactory crime thriller experience and will certainly look out for further titles by this author. Fans of the psychological thriller genre will find lots to enjoy and I like it that Joffe are giving their readers opportunities to discover their authors on their publishing list for little or no cost. If you haven’t read a Joffe title perhaps it is time to explore these innovative publishers who have certainly been doing their bit to keep readers occupied during lockdown.
The Greenway was originally published in 1995. I read the 2019 Joffe e-book edition.